Social media marketing is crucial in today’s digital world. Social media channels provide a great opportunity for businesses to interact with their target audience and distribute content through various platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Social media platforms are also one of the most effective tools to increase brand awareness and sales, as they have a large number of young people with public and accessibility, and act in a targeted manner. But not every post can be a sale. Nobody likes being sold to. But everyone still wants to buy. You have to find the content that speaks to your followers the most!
Social media marketing typically involves a number of different strategies and activities, including:
- Social media management – includes creating a content plan and creating, scheduling and distributing posts and stories on various platforms. This also includes interacting with fans, followers and customers and responding to questions and comments.
- Social media strategy – involves a long-term approach to social media marketing, where the company defines its goals, target groups, channels and content strategy. The strategy also usually includes the use of measurement and evaluation tools to monitor progress and make changes. The big question is why are you on social media?
- Paid Ads – includes creating and optimizing ads on various platforms like Facebook ads, Instagram ads (Meta paid ads), etc. The advantage of paid ads is that they can help businesses reach larger audiences and increase brand awareness and sales faster than organic content.
- Analytics – tracking various metrics to understand how the company’s social media content is performing and what changes need to be made. Metrics can include follower count, social media engagement rate, and sales success.
“Roland’s social media content is always engaging. He thinks along with the company’s goals. We sold out 100% of Hobihoid car storage spaces with only a very small advertising budget. The content of the message was simply very good!”
Co-founder of Hobihoid.ee
“When we were still participating in rallycross, we used Roland’s services to get better attention from sponsors! He was able to quickly film and upload different clips of our rides, as well as the whole day. Our fans loved it!”
Lepp Motors’s founder
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What is the cost of Social media marketing?
Social media managemental.€300
up to 6 posts a month
Social media managemental.€400
up to 6 posts a month
Meta Paid Adsal.€350
Cost of running campaigns. Does not include budget for ads
But wait! Before you decide, know this!
In order to breathe life back into your social media channels, I need to know and understand your business as well as possible. Usually, cooperation with me begins so that after a brief meeting we’ll do a longer interview with you and/or your team. Ideally, I would also meet your clients. Isn’t that too much, you ask? I only need to post on social media for you? Well, it is. Otherwise, what happens is that I create content for you, as I see fit, but is that what is important to your customers?
Only the interviews show if we are fit for working together. It brings a fee for you, but you have to take that time for the interviews. Because if you don’t know what your customer wants or why he buys from you at this moment in the first place, even a free iphone sharing campaign won’t help you bring more loyal customers. Ok, these sharing games won’t bring you loyal customers anyway – unless your business is about giving things away for free? Which I doubt it is.
Contact me if you want actionable strategies and are ready for the long game. Nothing happens overnight! Let’s talk, let’s discuss, what exactly do you need – a social media marketing management from me or for example, a monthly social media consultation?